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Best Snacks & Bars Brands

What is an existing huge category in CPG is also a booming one in DTC. Cereal brands like Magic Spoon have been thrown into DTC stardom, but also brands like Atlas with nutrition bars. An ever-expanding category which never rests.
Khloud Popcorn

Khloud is a Los Angeles-based better-for-you snack brand founded by Khloé Kardashian and launched in April 2025, built on the belief that functional snacking shouldn't mean sacrificing taste or loading up on artificial ingredients. Their protein popcorn is crafted from non-GMO whole-grain Nebraska corn, dusted with a signature "Khloud Dust" milk protein and seasoning blend that delivers 7g of protein per serving — no seed oils, no added flavors, no fluff. Backed by $12 million in funding from investors including Serena Ventures and WME, Khloud has quickly expanded from popcorn into protein chips, becoming one of the fastest-growing functional snack brands in the US.

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Nook Nosh

Nook Nosh is an India-based food brand offering snacks and packaged food products. The company focuses on convenient, ready-to-eat items. Their products are designed for everyday enjoyment and snacking. Nook Nosh centers its brand around simple and flavorful food options.

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Nicks (EU)

NICK'S is a Swedish food-tech brand founded in Stockholm in 2017 by Niclas Luthman — a diabetic entrepreneur who refused to give up chocolate — using proprietary science to create indulgent snacks with no added sugar, no gluten, and no palm oil. Their product range spans protein bars, chocolate bars, wafers, ice cream, and sweeteners, all crafted with plant-based sweeteners like xylitol and erythritol that deliver full-flavour taste without the sugar. Now sold across 16 international markets, NICK'S has raised over $100 million and operates its own purpose-built manufacturing facility in North Macedonia.

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Oats Overnight

Oats Overnight is simplifying breakfast. All you have to do is pour a packet of its oats, mix it with your favorite milk, and leave it in your fridge so the next day you can enjoy a delicious breakfast.

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Atlas

Altas is here to help people thrive through mind + body nutrition. They primarily sells protein bars out there that come packed with a functional dose of KSM-66 organic ashwagandha, clinically proven to reduce stress, increase focus, and support mental wellness.

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Magic Spoon

Magic Spoon offers healthy cereal that tastes too good to be true. Their cereal is high-protein, low-sugar, keto-friendly, and gluten-free. Available in Cocoa, Frosted, Fruity, Blueberry, Peanut Butter.

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Hero Bread

Hero Bread™ bakes delicious low carb and zero carb bread and baked goods including zero carb white bread, low carb sandwich rolls and low carb tortillas.

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Lil Bucks

Lil Bucks is a Chicago-based snack brand pioneering the sprouted buckwheat movement in the US, offering crunchy, gluten-free seeds and cluster snacks sourced from regenerative organic US farms. Founded in 2018 by Emily Griffith after discovering sprouted buckwheat at a café in Sydney, Australia, the brand delivers a nutrient-dense superfood packed with plant-based protein, fiber, and antioxidants that works as a topping or standalone snack.

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Unreal Snacks

Unreal Snacks is on a mission to "unjunk the world" by reimagining classic chocolate treats — think peanut butter cups, candy gems, and nougat bars — made with simple, real ingredients, no artificial dyes or additives, and significantly less sugar than conventional brands. Founded by two brothers who grew up frustrated by the junk in their favorite candies, the brand proves that better-for-you snacking doesn't have to mean sacrificing taste.

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andSons

andSons's ultra premium, hand-painted chocolates crafted from flavors, aromas, and textures that celebrate the world's finest cacao & specialty ingredients.

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Mezcla

With 10G of Protein, 170 calories, and a Pea Crisp base coated in vegan chocolate, Mezcla bars are bringing innovation and personality to the protein bar space.

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Go Direct Foods Distro.

Go Direct Foods Distro offers a curated selection of food and snack items that bring convenience and flavor to everyday eating. Their range includes sweets, snacks, and pantry essentials sourced from trusted brands. The brand focuses on accessibility and variety to meet diverse consumer tastes. Go Direct Foods Distro helps customers find quality food products through an easy online shopping experience.

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