Jones Road is a clean beauty brand founded by makeup artist Bobbi Brown that sells high-grade, "no-makeup makeup" products for all skin types and tones. The brand emphasizes high-quality, clean formulations free of certain potentially harmful ingredients like phthalates, sulfates, and petrolatum. Their product range includes items such as foundation, tinted moisturizer, bronzer, and lip products.
Truly Beauty is a clean beauty brand that combines vegan ingredients with high-end actives to deliver real results. They offer a range of skincare, body care, and hair care products. These products are designed to nourish your skin and enhance your natural beauty. Truly Beauty focuses on creating products that look and smell great while being effective. All their products are cruelty-free and made with clean, high-quality ingredients.
Daybird is an Austin, Texas-based "anti-beauty" brand founded in 2021 by two female-identifying founders of color, Whitney McElwain and Veena Krishnan, who set out to dismantle the pressure, waste, and complexity of traditional beauty routines. Their hero product, a 4-in-1 Serum Skin Tint, combines a serum, moisturiser, sheer foundation, and SPF 50 sunscreen into a single clean, vegan, dermatologist-tested formula — cutting the morning routine down to one step. Available at Urban Outfitters, Poosh, and Amazon, Daybird is redefining beauty on its own terms: no standards, no fluff, just confidence.
Maelys Cosmetics focuses on body-enhancing beauty products that deliver real results. Their best-sellers include the B-Tight Lift & Firm Booty Mask and the B-Flat Belly Firming Cream, which target specific areas to firm, smooth, and improve skin appearance.
Epicutis is a science-driven skincare brand that merges clean beauty with clinical efficacy. Developed by scientists and dermatologists, its formulations feature patented ingredients that target inflammation and promote skin health at the molecular level. Epicutis delivers luxurious, minimalist skincare with maximum results.
Michael Todd Beauty offers innovative beauty tools and products designed to deliver professional-grade results at home. Their award-winning devices like the Sonicsmooth utilize sonic technology to deeply cleanse and exfoliate the skin, while their serums and treatments are formulated with high-quality, clean ingredients.
WYN Beauty, founded by Serena Williams, offers a range of high-performance skincare products designed to empower and enhance natural beauty. Their collection includes innovative, cruelty-free formulations that address various skin concerns, promoting a healthy, radiant complexion.
Convié is a community-focused beauty brand that creates high-quality, inclusive skincare and makeup products. Their mission is to empower individuals through beauty, offering products that cater to diverse skin tones and types, while fostering a supportive and engaged community.
KIKO Cosmetics is an Italian brand that offers a wide range of innovative makeup, face and body treatments. Known for its high-quality products at an affordable price, KIKO aims to provide a variety of cosmetics that allow for personal expression through a vast selection of colors, effects, and textures.
Lashify revolutionizes the lash game with its DIY lash extension system, offering salon-quality results from the comfort of your home. Their patented Gossamer lashes and Control Kit empower you to customize your lash look with ease, whether you’re seeking subtle enhancement or dramatic volume.
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