CorePower Yoga is the largest yoga studio brand in the United States, founded in Denver, Colorado in 2002, with a mission to show the world the life-changing things that happen when an intensely physical workout is rooted in the mindfulness of yoga. With over 220 locations across 23 states, the brand offers a range of classes from Hot Power Fusion and Yoga Sculpt to CorePower Strength X, as well as teacher training programmes, an on-demand app, and its own activewear line. Whether for beginners or seasoned practitioners, CorePower delivers an accessible, high-energy yoga experience that blends fitness and mindfulness into one powerful practice.
Salomon is a French outdoor sports brand founded in 1947 by François Salomon in Annecy, at the foot of the French Alps, beginning with a small metalworking shop that produced ski edges. Over the following decades, the brand pioneered some of the most significant innovations in winter sports — from revolutionary ski bindings to the SNS Nordic system — before expanding into trail running, hiking, snowboarding, and its now-iconic SportStyle footwear. Today a subsidiary of Amer Sports, Salomon operates in 91 countries, leads the global trail running and winter sports market, and has gained cult status in streetwear and gorpcore fashion through silhouettes like the XT-6.
CROSSNET is the world's first four square volleyball game. Set up within minutes in sand, grass, or indoors.
Selkirk Sport is the number one brand in pickleball, offering premium paddles, apparel, footwear, and accessories built around a "no compromise" commitment to performance and quality. Founded in 2014 by the Barnes family in Idaho, the family-run company has grown to over 100 professional athletes on its roster and more than 33,000 retail locations, all while staying rooted in its mission to grow and protect the integrity of the sport.
ClassPass Corporate Wellness gives your team access to the world's largest collection of top-rated gyms, fitness studios and wellness businesses with the ClassPass Corporate Wellness Program.
Elevate your hydration with the Nixcer Pro Hydrogen Water Bottle — enjoy fresh, antioxidant-rich water that boosts energy, supports wellness, and revitalizes your body every day.
FitVille designs comfort-focused footwear engineered for support, wide fits, and active lifestyles. Their shoes are built to enhance mobility, wellness, and everyday performance.
Taskers Sports is a sports retailer supplying footwear, apparel, and equipment for athletes and active consumers. The brand supports performance and everyday athletic needs across multiple sports.
TRX is a fitness brand renowned for its suspension training system that leverages bodyweight to build strength, balance, and mobility. Used by athletes, military personnel, and everyday exercisers, TRX offers portable, scalable workouts for all fitness levels. It’s functional training designed to move with you—anytime, anywhere.
Direct-to-consumer (D2C or DTC) fitness brands are companies that sell workout gear, apparel, equipment, and wellness products directly to consumers, primarily through online platforms. This model allows these brands to offer innovative, high-quality products at competitive prices by cutting out the middleman.
Brands like Peloton and Gymshark have disrupted the traditional fitness industry by creating strong online communities and leveraging social media to engage directly with their customers. These brands emphasize not just the quality and functionality of their products but also the lifestyle and community aspect of fitness, encouraging a holistic approach to health and well-being. The D2C model fosters a closer relationship between the brand and its consumers, enabling direct feedback and rapid adaptation to fitness trends and consumer needs.
Among the best direct-to-consumer fitness brands, Peloton stands out for its innovative approach to home exercise, offering high-end exercise equipment integrated with live and on-demand workout classes. Gymshark has made a name for itself with stylish, performance-oriented workout apparel that has garnered a massive following among young fitness enthusiasts.
These brands excel not only through their product offerings but also by creating an engaging community experience, providing motivation, and fostering a sense of belonging among their users. They have effectively utilized digital marketing and social media to build brand loyalty and encourage a continuous dialogue with their customer base. Their success illustrates the power of combining quality fitness products with a strong community focus, setting a new standard in the fitness industry.
The direct-to-consumer fitness category is witnessing several prominent trends, reflecting changes in consumer behavior and technological advancements. There's a growing emphasis on holistic health, with brands offering products and services that address physical, mental, and emotional well-being. The integration of technology, especially through fitness apps and smart equipment, is another significant trend, providing users with personalized workout experiences, tracking, and interactive classes. Additionally, sustainability is becoming increasingly important, with consumers favoring brands that use eco-friendly materials and practices. These trends highlight a shift towards more personalized, tech-integrated, and environmentally conscious fitness solutions, demonstrating the D2C fitness industry's adaptability and commitment to meeting the evolving needs of today's health-conscious consumers.
Everything you need to build a better DTC brand, business and tech stack.
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